Set in a distant future, Alexis Sánchez encourages us to follow his national team in the Confederations Cup through a streaming app, with an epic tale of the Chilean Golden Generation.
This campaign won Grand Prix, 3 Gold, 1 Silver, Best Craft at Achap and 1 Gold, 2 Silver at Effie.
Then we created stories/predictions that were broadcasted before and after every game.
Here they are with extended highlights of Chile's road to the final.
Here they are with extended highlights of Chile's road to the final.
Finally we launched modofutbol.movistar.cl, a website where you can not only download the App
but also live the experience with Alexis by visiting his home in the future via 360 VR.
but also live the experience with Alexis by visiting his home in the future via 360 VR.
