Set in a distant future, Alexis Sánchez encourages us to follow his national team in the Confederations Cup through a streaming app, with an epic tale of the Chilean Golden Generation.
This campaign won Grand Prix, 3 Gold, 1 Silver, Best Craft at Achap and 1 Gold, 2 Silver at Effie.
Then we created stories/predictions that were broadcasted before and after every game.
Here they are with extended highlights of Chile's road to the final.
Finally we launched modofutbol.movistar.cl, a website where you can not only download the App but also live the experience with Alexis by visiting his home in the future via 360 VR.
Full Credits on Behance
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