Since 1978 Banco de Chile has been the bank of Teletón, an NGO that raises funds to help children with disabilities across the country. This year we wanted to encourage people donation with a message of joy, unity and solidarity.
This campaign was recognized with 1 Silver at ACHAP and a special award for Best Crafting of the festival.
TEASER
TV SPOT
AMBIENT EXPERIENCE
60.000 LED Bracelets spread at the main event in the National Stadium.
60.000 LED Bracelets spread at the main event in the National Stadium.